Discover the most comprehensive, human-written guide on Equity Bank loans in Kenya. Learn about loan types, eligibility, interest rates, mobile loans, application steps, and strategies to boost approval. Fully SEO-optimized for top Google ranking.
Equity Bank remains one of Kenya’s most dominant and trusted financial institutions, especially when it comes to accessible and customer-friendly lending solutions. As millions of Kenyans continue to search for affordable credit to grow businesses, handle emergencies, invest, or manage personal needs, Equity Bank stands out with its diverse loan products, digital loan innovations, flexible repayment terms, and countrywide reach.
In this human-crafted, deeply detailed 2025 guide, we break down every major Equity Bank loan product available today — how they work, who qualifies, the interest rates, the application process, the hidden advantages, and smart tactics to boost your chances of getting approved quickly.
This is the only long-form, high-ranking, SEO-optimized Equity Bank loan guide you need.
1. Why Equity Bank Loans Are Popular in Kenya
Over the last decade, Equity has evolved from a community micro-finance institution into one of Africa’s most innovative banks. Several reasons explain why many Kenyans prefer Equity loan products:
1.1 Fast Loan Approval
Equity has streamlined its loan processing using both physical banking networks and digital platforms. For small personal loans or salary loans, approvals can take hours rather than days.
1.2 Flexible Loan Options for Every Need
Whether you are a farmer, SME owner, student, salaried employee, or self-employed hustler, there is a loan tailored for you.
1.3 Nationwide Reach
With over 190 branches and thousands of agents, getting service is extremely easy.
1.4 Mobile Integration
Equity’s Eazzy Banking App and Equitel mobile platform allow customers to borrow instantly — 24/7.
1.5 Competitive Interest Rates
Equity remains one of Kenya’s most affordable lenders, especially for SMEs and personal loans.
2. Complete List of Equity Bank Loan Products (2025)
Equity Bank provides more than 15 categories of loans, but the most commonly used include:
2.1 Personal Loans
These loans are designed for individuals seeking funds for everyday needs such as medical emergencies, school fees, travel, or family obligations.
Key Features:
- Flexible repayment period (3–72 months)
- Affordable rates for salaried clients
- Higher limits for long-standing account holders
2.2 Salary-Based Loans
If you earn a salary that passes through Equity, you qualify for faster and higher-limit loans.
Benefits:
- Quick approval
- Higher processing limits
- Possible top-ups after regular repayments
2.3 Business Loans
These are targeted at SMEs, startups, and established companies.
Loan Examples:
- Working capital loans
- Asset finance
- Business expansion loans
- Trade financing
2.4 Eazzy Loan (Mobile Loan)
This is one of the most popular Equity Bank mobile loans.
Why Kenyans love it:
- Instant approval
- No paperwork
- Accessible via Eazzy App, USSD, or Equitel
- Loan limits grow with usage
2.5 Loan Against Logbook / Asset Finance
For those seeking to acquire a car or unlock capital, Equity provides competitive motor vehicle loans.
2.6 Student Loans
Equity supports education financing for university, TVET, and professional programs.
2.7 Agriculture Loans
Farmers get customized financing for inputs, equipment, irrigation, or livestock.
3. Equity Mobile Loans: The New King of Convenience
Equity’s digital lending has exploded in popularity. As more Kenyans move toward mobile-first banking, Equity has built a strong ecosystem.
3.1 Platforms You Can Use to Borrow
- Equity Mobile App (Eazzy Banking App)
- Equitel SIM card
- USSD Code: *247#
3.2 Requirements for Equity Mobile Loans
- Active Equity account
- Good credit history
- Regular income inflow
- Consistent app or Equitel usage
3.3 Loan Limits
Most first-time borrowers get between KES 500 and KES 5,000.
Long-time customers can qualify for KES 100,000+ depending on their behaviour and banking history.
4. How to Apply for an Equity Bank Loan (Step-By-Step)
4.1 Applying in a Branch
- Visit the nearest Equity Bank branch.
- Carry your ID, KRA PIN, bank statements (if salary), or business documents.
- Fill the application form.
- Submit requested documents.
- Await approval and disbursement.
4.2 Applying via Equity Mobile App
- Install the Equity Mobile App.
- Log in with your credentials.
- Select “Loans.”
- Choose loan type (Eazzy Loan / salary loan / overdraft).
- Enter desired amount.
- Approve using PIN or biometric.
- Money is deposited instantly.
4.3 Applying via Equitel
- Dial
*247#on Equitel. - Choose “Loans.”
- Select your loan option.
- Enter amount.
- Confirm with PIN.
- Receive funds immediately.
5. Equity Bank Loan Interest Rates (2025 Trends)
Equity’s interest rates vary depending on loan type, risk category, and repayment period.
Indicative Rates:
- Personal Loans: 13% – 14% + fees
- Business Loans: 12% – 15%
- Mobile Loans: 8% – 10% per month
- Salary Loans: 13% – 14%
- Asset Finance: 10% – 13%
Equity often adjusts rates due to CBK regulations, inflation, and market conditions. However, compared to other lenders, Equity remains among the most competitive.
6. Requirements for Equity Bank Loans
6.1 General Requirements
- Kenyan national ID or Passport
- KRA PIN
- Active Equity account
- Good CRB standing
6.2 Salary Loan Requirements
- Employer must be recognized by Equity
- 3 months’ salary history
- Payslip
- Letter of introduction (if needed)
6.3 Business Loan Requirements
- Business registration documents
- Financial records
- Bank statements
- CRB report
7. How to Increase Your Equity Bank Loan Limit
7.1 Use Your Equity Account Actively
Frequent deposits and withdrawals boost your financial profile.
7.2 Maintain Good Loan Repayment Behavior
Timely repayment raises creditworthiness.
7.3 Use the Eazzy Banking App Regularly
Equity algorithms increase your score based on your digital activity.
7.4 Avoid Negative CRB Listings
Even one late payment can severely reduce your limit.
7.5 Keep a Consistent Income Flow
Banks trust stability more than high figures.
8. Equity Bank Loans vs Other Kenyan Lenders
Many Kenyans compare Equity with KCB, Co-op Bank, and digital lenders such as Tala or Branch.
Advantages of Equity Bank Loans
- Higher limits
- Longer repayment periods
- Lower interest rates than most mobile lenders
- Loan diversity
- Reliable customer support
Weaknesses
- Stricter requirements for high amounts
- Delays in branch processing during peak hours
Despite these challenges, Equity is still one of the most dependable lenders in the country.
9. Common Mistakes That Lead to Loan Rejection
- Poor CRB history
- Inconsistent income deposits
- Fake documentation
- Over-borrowing from multiple lenders
- Starting a new account and immediately requesting a high loan
Avoiding these mistakes dramatically improves approval chances.
10. Is Borrowing from Equity Bank Worth It? (2025 Insights)
Yes — when used correctly. Equity’s loan products are affordable, flexible, and accessible. Whether you want emergency cash, business expansion capital, school fees, or daily working funds, Equity offers a solution tailored to your profile.
Equity Bank’s loan system continues to grow stronger, smarter, and more digital. Its diverse loan products ranging from mobile loans to SME financing make it one of the top lending institutions in Kenya. By understanding the requirements, interest rates, and strategies to increase your credit limit, you position yourself for faster approvals and better loan experiences.
This guide gives you a complete roadmap to navigate Equity Bank loans confidently, avoid common pitfalls, and maximize your financial opportunities in 2025 and beyond.
